What is ‘Diversified strategy’ for advertisement?

"Diversified" means different or varied. A "diversified
strategy" for advertisement would refer to using lots of different kinds or means of
advertising with the hope of reaching many different audiences of potential
customers.

Most businesses involved in developing
advertising strategy for a product or service start by identifying a target population -
the age group, interest group, economic or social class they feel are the most likely
consumers for whatever they are hoping to sell. Once that audience is determined, a
diversified strategy is developed to coordinate delivering advertising about the product
or service in many different ways to provide multiple exposures to the potential
audience. The company may purchase advertising time on television channels during the
time of shows that their audience is likely to watch; create ads to appear on computers
of websites likely to be used; send direct mail advertisements to specific addresses or
blanket (send to every address) an area; or purchase billboard advertising along roads
or on vehicles such as buses. All these ideas and more are possible ways of exposing
potential customers to the product or service being advertised.

How did the United States use the changing relationship between China and the Soviet Union to its own advantage?

The U.S. was quick to use worsening relations between the
Soviets and China to its advantage. This event, known as the Sino-Soviet Split, led
directly to the rapprochement of Chinese and American relations in the
1970’s.

China and the Soviet Union began to have a falling
out as early as the 1930’s when the Soviet Union backed Chang Kai Shek rather than Mao
Zedong during the Chinese Civil War. Although they appeared to become allies after World
War II, the rifts began to show as ideological difference formed between the two
communist countries. China wanted to continue aggressive action towards the west, which
the Soviets wanted to try and pursue peace. Soon, border clashes between the two sides
began to occur as well as full-blown criticism published in the international
press.

Nuclear war was barely averted in 1968, but this
event caused China to rethink its geopolitical strategy. They began to tone down their
anti-U.S. rhetoric and sought to lessen tensions between themselves and other western
superpowers. Seeing their Soviet neighbors as the greater threat, the Chinese extended
diplomatic invitations to the U.S. in 1972 and reopened trade relations and
international cooperation by hosting president Nixon. 

The
U.S. were more than happy to help drive a wedge between the two communist superpowers,
which they viewed as allies until the border clashes. Soon, the Soviets and China were
backing different political parties in a number of civil wars in African and the Middle
East while the U.S. gleefully played them off each other while the Vietnam conflict
wound down.

In Of Mice and Men, why is George's & Lennie's relationship said to be unusual?Is it because they look after eachother despite their different...

In the novel Of Mice and Men, by John
Steinbeck , the characters of George and Lennie do share an unusually strong bond where
they altruistically take care of each other for the sake of keeping each other safe and
protected.

Keep in mind, however, that George and Lennie
are cousins. They may as well be each other's only family. This is what leads the reader
to realize that blood is, indeed, thicker than water. Yet, despite of this bond, the two
men seem to want more than just to protect a friendship: They safeguard
it.

This being said, we cannot set aside the fact that
George is completely aware of the danger Lennie poses for himself and others. Already
George has suffered from the consequences of Lennie's involuntary actions. It is because
he has spent a lifetime trying to help Lennie that he now sees this duty as second
nature.

Hence, the relationship between George and Lennie
is a combination of duty, affection, family bond, responsibility, and
loyalty.

In "A Good Man is Hard to Find," why does O'Connor present us with such an unflattering portrait of the grandmother?

O'Connor presents a deeply unflattering portrait of the
grandmother in order to give her revelation and redemptive act at the end of the story
even greater gravity and meaning.

In the grandmother,
O'Connor creates a character that we sympathize with but do not necessarily "like." She
is racially bigoted and pretentious. She is nagging and annoying, and her family barely
tolerates her. When she meets the Misfit, her initial response is to pathetically beg
for her life and then try to flatter him. She tells him that she knows he wouldn't hurt
an old lady, that he doesn't look "the least bit common," that he must come from "good
people." At the same time, it is impossible not to sympathize with her predicament: she
is a deeply flawed but authentically human person who finds herself in a dire situation
in which the only way out seems to be death.

The
juxtaposition of the Misfit's character with the grandmother's is, of course, central to
the story. The Misfit steals and murders, but is honest, reflective, and
non-hypocritical.  The grandmother is ostensibly a "good" person, but she lies to her
family, holds herself above others, and for most of the story is not even a little
self-aware. It would be tempting to morally equate the grandmother with the Misfit, and
to say that she is just as "bad" as he is, albeit for different reasons. However, to do
this would be to miss the point of the story. 

At length,
it becomes clear that the Misfit is not going to let the grandmother live, despite her
most earnest pleas and entreaties. Suddenly, the grandmother's "head [clears] for an
instant" and she finally recognizes the Misfit's humanity. They both belong to the same
human family, and if not for the accident of circumstance, he might well have been "one
of [her] own children." The notions of faith and spirituality that she had been merely
babbling about while begging for her life now take on an authentic meaning. She and the
Misfit are united not by some sense of shared "evil," but by a shared humanity, and she
understands the moral obligation she has to the man who is about to take her life.
Thus, even though she does not begin the story this way, the grandmother dies a good
person - a beatific smile on her face just above the bullet holes the Misfit puts in her
chest. 

What is the importance of Act 1 in As You Like It?

It seems that the main importance of Act I of this
tremendous comedy is to introduce the main characters and the central conflicts that
they face. In particular, notice how the concept of pairings is introduced, as we have
two courts, headed respectively by Duke Senior and Duke Ferdinand. In addition, we have
two other feuding brothers in the form of Orlando and Oliver and then the friendship of
the two daughters of Duke Senior and Duke Ferdinand in the characters of Celia and
Rosalind. As Act I develops, we see how the feud between Duke Senior and Duke Ferdinand
is mirrored by the animosity between Oliver and Orlando. As Orlando is forced to leave
the court and seek safety in the Forest of Arden, so Rosalind likewise has to flee the
court. Both of these characters are accompanied by a faithful servant or friend in the
form of Adam and Celia. Thus it is that Act I plays an important role in introducing the
characters and the conflicts of the play, and in addition the concept of
pairing.

What internal marketing suggestion would you provide for your staff to communicate to your customers the value of your resort?This involves the...

The “Marketing Mix” is a term coined by Neil Borden during
his 1953 speech to the American Marketing Association.  Marketing is a mix of the
ingredients price, product, promotion and distribution.

The
Marketing Mix is a sort of recipe for marketing.  It is up to the marketing manager to
prepare the correct marketing mix by using his own recipe, someone else’s recipe, or, if
necessary, adding new ingredients that have never been used
before.

Here are the “Four P’s” of The Marketing Mix and
comments for each in answer to your question.

1.  Product: 
In your case the product is the resort itself.  Employees should be provided with a
one-page fact sheet that outlines the amenities, pricing, availability, financing
options, and perhaps favorable comparison of your facility over competing resorts. 
Sales persons should also have a supply of thoughtfully designed brochures and
attractive business cards.

2.  Price:  See “Product”.  The
sales staff should be trained to present the price in a manner that allows the prospect
to see the value of this resort over that of competitors.  Staff should be armed with
special promotion prices, and special offers for those that sign up within a certain
brief time period.  There might also be special offers for repeat
customers.

3.  Promotion:  This includes all advertising,
personal selling, sales promotions and public relations. Staff should be trained to make
cold calls.  They should be equipped with professionally designed PowerPoint
presentations and encouraged to speak to civic groups.  Promotional activities might
include free meals served to prospects that are given the sales presentation and a tour
of the facilities.

4.  Place:  This refers to the location
where the product can be purchased, in other words, the distribution channel.  For your
business the “place” is the resort itself.  However, the “place” might also be venues in
which your staff might distribute materials and be available for questions.  Such venues
might include senior centers. RV and boat shows, travel seminars, and the
like.

In Shakespeare's Romeo and Juliet, in what respect does love initiate hate but also manage to conquer hate with regard to Juliet?

In Shakespeare's Romeo and Juliet, we
see love initiate hate, but also love manages to conquer hate when Juliet has to face
the death of Tybalt at Romeo's hand.

In Act Three, scene
one, Tybalt and Mercutio are trading insults and then thrusts of their swords as the
hot-headed Tybalt pushes all the right buttons and Mercutio begins to fight with him.
Romeo arrives on the scene. He has been transported by joy in his marriage to Juliet.
Tybalt wants to fight him, but Romeo declares only love for Tybalt. When Romeo steps
between the two fighting men, Tybalt takes a cheap shot under Romeo's arm, delivering a
fatal blow to Mercutio, and then runs off.

Mercutio knows
he will die from this wound, and curses both houses—Capulet and Montague. After Mercutio
is carried off, Benvolio returns to report his death. Romeo is so enraged by Tybalt's
unscrupulous behavior, and devastated by the loss of his friend, that when Tybalt
returns, Romeo engages him in battle and Tybalt falls dead. Romeo has killed one of his
in-laws.

In Act Three, scene two, Juliet is anxiously
waiting for the time to pass so that she and Romeo can celebrate their wedding night.
The Nurse arrives and reports "death" to Juliet. There is confusion at first as to
who is dead: at one point Juliet believes that both her cousin
Tybalt and her new husband have died. Once the Nurse clarifies her
speech, Juliet's first response for the man she loves is hatred for his murder of
Tybalt. She calls him names and laments how someone so beautiful could have such
ugliness inside.

At one point, Juliet uses a metaphor
comparing Romeo to a handsome "palace" with deceit inside, to a beautifully bound book
containing "vile" contents. Juliet asks:

readability="7">

Was ever book containing such vile matter

So fairly bound? O, that deceit should dwell
In such a gorgeous
palace! (III.ii.86-88)

Then
the Nurse complains of all men, saying they are dishonest, liars, deceivers, their
promises mean nothing and they cannot be trusted, especially
Romeo.

readability="10">

There's no trust,
No faith, no
honesty in men; all perjur'd,(90)
All forsworn, all naught...

Shame come to Romeo!
(III.ii.89-94)

Hearing this,
Juliet that quickly has changed her mind and scolds the Nurse. Juliet
chides:

readability="5">

Blister'd be thy tongue
For such a
wish! He was not born to shame. (lines
95-96)

The Nurse asks Juliet
how she can defend the man who killed her cousin.

Juliet
spends some time chastising herself for her faithlessness to Romeo, while asking how he
could have killed Tybalt. She quickly reasons that had he not
killed Tybalt, her hot-headed cousin would surely have murdered her husband
instead.

But
wherefore, villain, didst thou kill my cousin?
That villain cousin would have
kill'd my husband. (lines
105-106)

In other words,
Juliet's love of Tybalt initiates hate against her love for Romeo when she first hears
that he has killed her cousin. However, her great love for Romeo allows Juliet to
conquer her ill-feelings toward him, knowing that had Romeo not killed Tybalt, her
cousin would certainly have taken the life of her "three hours'"
husband.