"Diversified" means different or varied. A "diversified
strategy" for advertisement would refer to using lots of different kinds or means of
advertising with the hope of reaching many different audiences of potential
customers.
Most businesses involved in developing
advertising strategy for a product or service start by identifying a target population -
the age group, interest group, economic or social class they feel are the most likely
consumers for whatever they are hoping to sell. Once that audience is determined, a
diversified strategy is developed to coordinate delivering advertising about the product
or service in many different ways to provide multiple exposures to the potential
audience. The company may purchase advertising time on television channels during the
time of shows that their audience is likely to watch; create ads to appear on computers
of websites likely to be used; send direct mail advertisements to specific addresses or
blanket (send to every address) an area; or purchase billboard advertising along roads
or on vehicles such as buses. All these ideas and more are possible ways of exposing
potential customers to the product or service being advertised.
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