I understand why chemical companies have a negative
connotation attached to them, as the environmental damage and health risks associated
with their manufacture are often the things we hear about the most. While those are
certainly serious issues that warrant attention, those chemicals many times offer direct
benefits and improvements to our quality of life here in the United
States.
Consider the many uses of chemicals, from
sanitizing hospital wards and cleaning your local school, chemicals are used in almost
every other industry and workplace. They help our cars to function properly, increase
the amount of food we can produce, make our farms profitable, and help your refrigerator
and air conditioners to run.
So for your presentation,
address the plethora of benefits we get from chemicals to balance out the negatives, and
point out how everyone in the audience you are speaking to very likely have chemicals in
their own homes, and have eaten food produced and made safe with chemicals that very
day.
And if you want some tips on how to present the
positives of a controversial industry, go watch the movie Thank You For
Smoking. It is both hilarious and has excellent examples of rhetorical
spin.
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