If a printing company describes themselves as being
'comfortable', it just means that they go to extremes to make the printing process
painless for you. They take extra care to meet your needs and explain things in a way
you can understand, even if you are not experienced at dealing with professional
printing companies.
There is a collection of very
particular vocabulary and jargon when it comes to printing processes. There are
different paper types, and paper weights, and varnishes, and processes that you can
choose to create different effects on your prints. Printing companies that describe
themselves as being comfortable have representatives or possibly very user-friendly
online software that will walk you through the process of ordering the kind of prints
you want without assuming that you already know the print shop
jargon.
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