How this crisis can be turned into an opportunity for the organization?In the fall of 1986 a Consumer Products company, was confronted with a...

In a case like this, the only real way that a firm can
turn a crisis into an opportunity is by positioning itself as a responsible corporate
citizen and a pioneer in the prevention of similar crises.  This is one of the
strategies that the Johnson & Johnson company
pursued.

The company did not waste any time trying to
assign blame or trying to ignore the problem.  It recalled all of its Tylenol around the
whole country, even at great expense.  This made it look like the company was concerned
only about its customers.

After that, the company came out
as a leader in prevention of similar crises.  It became the first company to adopt the
FDA's standards for tamper-resistant packaging.  By doing these things, it was able to
position itself as a leader in product safety.

This was
still not a good thing for the company, but it managed to rebound in part because of the
good corporate image it projected in dealing with the crisis.