Friday, August 16, 2013

Whihc of the following is associated with the color white in China?Optiona are: a. Peace b. Growth c. War d. Mourning

Of the options that you have given us, the best answer is
D.  This is another case (like the question you asked about gestures) in which different
cultures assign different meanings to things.


In many
Western cultures, white is associated with purity.  That is why, for example, brides in
the West wear white dresses at their weddings.  By contrast, in China, this color is
much more associated with death.  As an example of how this could be relevant to a
business, Google changed their logo to all-white for users in China and Hong Kong in
2010 as a sign of mourning for the victims of the Qinghai earthquake.  A business that
wanted to be culturally sensitive would be aware of this sort of difference in cultural
meanings of color.

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