I assume that you are asking what a company can do to make
people feel that it is a socially responsible firm. If so, the main thing it can do is
to act in ways that are beneficial to society as a whole even if (or especially if) they
are not in the immediate best interests of the company.
An
example of this might be Wal-Mart. Wal-Mart has adopted a number of policies in recent
years that are meant to reduce the impact that it has on the environment. It has, for
example, been pushing its suppliers to reduce the amount of packaging that they use. It
has also been taking steps to reduce the amount of fuel that is used by its huge fleet
of trucks.
Actions like this make a company look much more
responsible because it makes the company look as if it cares about something over than
pure profit. (Of course, this can end up helping the company if people buy more from it
due to its improved image.)
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