Explain the difference between the European and American labeling of wine.Italian wine has long been a subject of much mystery and trepidation for...

Indeed, Italian wine labels are quite different from
American.  Remember that wines in the United States are named according to the type of
grape they're made from, but in Europe (most famously France), the region in which the
wine was produced gives the wine its name.  Italian wines are just less known in the US,
therefore Americans are less familiar with the grape growing regions of Italy and
therefore with the types of wine Italy produces.

Maps would
be quite important to include in your primer, as would information about the types of
grapes grown in those regions.  If familiar places in France or the US produce wines
that are similar to wines produced in Italy, consumers would value that information.  It
might guide consumers to choose Italian wines that are similar to ones they know they
like.

Maps giving information about the soils in the
wine-producing regions of Italy would be helpful as well; since soils are important to
wine taste, that information could help consumers to understand what types of wines the
would be purchasing.