In what ways did Mao Zedong and the Communists seek to change the basic values and beliefs of the Chinese people?

There were many ways in which the Chinese communists under
Mao Zedong tried to change the basic beliefs and values of the Chinese people.  Many of
these revolved around an effort to break down the traditional family extended family and
to promote more of a focus on the "modern" nuclear
family.

Among these policies was the policy which gave
women full equality with men in terms of marriage, divorce, and property rights.  This
was meant to break down the traditional, patriarchal focus of the extended family.  The
extended family was attacked more specifically as a relic of feudal
times.

One could argue that the indoctrination of Party
members that included the famous "self-criticism" sessions was a policy that was meant
to eradicate old ways of thought.  During these sessions, members were made to criticize
themselves for various "sins" against Party doctrine.  They were encouraged to
completely accept the new ways that the Party brought
in.

In ways like these, the Communist Party under Mao
Zedong tried to remake Chinese values and ideals to be more in line with communist
tenets.