The most likely reward that a firm will get if it behaves
ethically is a better public image. This will, perhaps, allow it to benefit financially
as people buy more from that firm to reward it for its good
behavior.
An example of this is Wal-Mart. Wal-Mart had a
very bad image for years. People felt that it was a greedy company that harmed workers
and communities. However, in recent years it has been improving its image with
behaviors that (you can argue) are more ethical and which show a social conscience.
This includes pushing its suppliers to be more "green." This has improved its public
image and may be helping it remain competitive.
So, as long
as firms can publicize their ethical actions, they are likely to get some rewards for
such actions in the form of a better public image and more
sales.
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