Friday, August 14, 2015

Suggest some ways to deal with uncertain conflicts constructively?The Tylenol CrisisIn the fall of 1986 a Consumer Products company, was confronted...

When you say "uncertain conflicts" I assume you are
talking about unforeseen crises like the one that Tylenol faced.  If so, the only
generic advice (as opposed to specific advice about a known situation) that can be given
is to say that the company needs to have a flexible and open corporate
culture.


By definition, a company cannot plan for
unforeseen crises.  This means that all a company can do is to have a culture that deals
well with surprise.  This means that the corporate culture cannot be too rigid.  It has
to be able to deal with sudden change.


Just as importantly,
the corporate culture must be open in order to deal with a crisis like this.  If a
company tries to close itself off in a crisis and deflect blame, it ends up looking very
bad in the eyes of the public.  This happened, to some extent, to BP with the oil spill
last year.  By contrast, Tylenol was very open about its efforts to deal with the
tampering crisis and did not try to deflect blame.


Crises
cannot be predicted so plans cannot be made for dealing with specific crises.  A
corporate culture that handles problems well and is open in its responses must be in
place before the crisis begins.

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