Tuesday, November 26, 2013

Which variables are inconsistent and which are consistent in this market segmentation analysis? Name F&B Activity Age Gender Income Home City...

The variables that seem to be consistent in this analysis
(those that seem to be able to predict the level of F&B activity) are gender,to
some extent, and age.  Other variables, such as income and home city have no bearing on
the level of F&B activity.


By looking at these
statistics, we can see that women seem to constitute a segment.  The women in the
analysis all have a similar level of F&B activity.  The men do not.  We can also
see that age seems to have an impact on F&B activity.  The younger people
studied have much higher levels of F&B activity than the older
people.


The other variables seem to have no consistent
impact on levels of F&B activity.

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