The variables that seem to be consistent in this analysis
            (those that seem to be able to predict the level of F&B activity) are gender,to
            some extent, and age.  Other variables, such as income and home city have no bearing on
            the level of F&B activity.
By looking at these
            statistics, we can see that women seem to constitute a segment.  The women in the
            analysis all have a similar level of F&B activity.  The men do not.  We can also
            see that age seems to have an impact on F&B activity.  The younger people
            studied have much higher levels of F&B activity than the older
            people.
The other variables seem to have no consistent
            impact on levels of F&B activity.
 
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