The variables that seem to be consistent in this analysis
(those that seem to be able to predict the level of F&B activity) are gender,to
some extent, and age. Other variables, such as income and home city have no bearing on
the level of F&B activity.
By looking at these
statistics, we can see that women seem to constitute a segment. The women in the
analysis all have a similar level of F&B activity. The men do not. We can also
see that age seems to have an impact on F&B activity. The younger people
studied have much higher levels of F&B activity than the older
people.
The other variables seem to have no consistent
impact on levels of F&B activity.
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